#Colors tv koi aane ko hai serial#
#Colors tv koi aane ko hai series#

Ravi Menon, EVP and GM, Star One says, Certain advertisers find it superstitious to advertise with horror shows as they consider it to be ominous. While people enjoy watching horror films in a dark cinema hall with enhanced surround sound effects, distractions at home dilute the impact of the spooks. Film analyst Vinod Mirani opines, Scary movies have always had more appeal than spooky TV shows as India still consists of single TV homes, where TV viewing is a family affair. Music and background score also play a crucial role in popularising horror shows, he mentions.ДЄnother factor that dampens the haunting feeling while watching horror shows on TV is the lack of a proper viewing experience. When is the last time you heard someone praise a spooky story on TV Horror shows should leave a lasting impression on ones mind. However, he quickly points out that the content of these shows is trashy and has degraded over the years. This is mainly due to the improved budget of these shows as well as the constructive interference of the channel in terms of creative inputs. As far as costumes, locations and production values are concerned, the new horror shows on TV are great. At a non-prime time slot where we experience a viewership of 12 lakh, we were able to double that figure and experience a viewership of 24 lakh through the first episode itself.Дeepak Ramsay, one of the producers of the Zee Horror Show feels that the format of contemporary horror shows may not be up to the mark. Due to the promotional stunts that we carried out, our viewership escalated.

#Colors tv koi aane ko hai series#

Thus, the strategy we used for endorsing our horror comedy series was identifiable as well as innovative. Anooj Kapoor, Business Head, SAB TV says, Horror shows require an effective and intrusive method of marketing. SAB TV, for its show Bhootwala Serial, had men dressed as skeletons and stilt walkers dressed in ghost costumes, disseminating information about the show. Thus, marketing these shows in the right manner can generate the initial interest among viewers. However, there have not been many innovative concepts to popularise this genre as it has not been explored enough in India.

Thriller and horror shows have its loyal audience and can be quite captivating.

#Colors tv koi aane ko hai serial#

While paranormal thriller Black and Bhootwala Serial garnered 0.4 and 0.6 respectively, Sshhh.Phir Koi Hais ratings dwindled between 0.6 to1.3. Shree followed close with a rating of 3.1. According to television rating agency, aMap, shows like Koi Aane Ko Hai managed to acquire a high TRP of 3.2 on its debut episode. Horror is an exhibition-driven genre and if executed and produced well, it can lead to high Television Rating Points (TRPs), says Khan. Zee TVs Shree, Shhh.Phir Koi Hai on Star One, 9Xs Black and Colors Koi Aane Ko Hai as well as a new genre of horror comedy introduced by SAB TVs Bhootwala Serial are some of the recent offerings.Дanish Khan, Marketing Head, Sony Entertainment Television feels that horror shows are capable of generating a positive interest.

While these shows were marred by the rising popularity of the saas-bahu soaps, there has been a rise in the line up of horror-themed shows on television. Serials like the Zee Horror Show on Zee TV, Aahat on Sony and Mano Ya Na Mano were the forerunners of horror shows on television. Thrillers and spooky serials have always been the crowd pullers, ever since the cable television came to India.